Olay Fresh Effects
The Olay Fresh effects ad uses different techniques to attract and appeal to its target audience. One of the techniques used is giving the effect of healthy looking skin. By having light,vibrant colors as well as natural elements within the ad, people automatically think of healthy things. Beauty is another technique used. The caption, "I will look like I got all my beauty sleep, even if I'm up all night," shows readers that this product will make them look beautiful no matter what. The last technique used is visual appeal. Everything from the colors they chose to the pretty girl looking right at you, draws the reader in. These techniques ensure that Olays new ad wont be flipped past. They also make the reader remember the product and intrigues them enough to go out and buy it.
This assignment showed me that there are many different techniques advertisements use to capture and hold their readers attention. Every ad uses a different strategy depending on who its target audience is (i.e. moms, teens, ect.) These strategies not only grab your attention, but hopefully they also make you want to go out and buy that product (or at least remember it for a while).
This assignment showed me that there are many different techniques advertisements use to capture and hold their readers attention. Every ad uses a different strategy depending on who its target audience is (i.e. moms, teens, ect.) These strategies not only grab your attention, but hopefully they also make you want to go out and buy that product (or at least remember it for a while).